IAB Europe have worked with the teams at CIMM, egta, EACA and WFA to curate this International Knowledge Exchange on Audience Measurement. The Exchange of knowledge will help to stimulate collaboration and better understanding in an increasingly international, interconnected marketplace.
The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets. This meeting will take place on the 11th April at 15:00 CET.
