Interactive Advertising Bureau
31 July 2025

Inside IAB Europe’s July Policy Snapshot: A Preview of What’s Shaping Digital Advertising Policy

Each month, IAB Europe delivers a members-only Policy Matters newsletter to keep our community informed on the most pressing issues and developments across the EU.

Here’s a high-level look at what we covered in the July edition, and where we are getting involved.

What’s On the Policy Radar?

This month’s update explores several major policy themes & initiatives, including:  

Minor Protection & Targeting Restrictions

We share insights into proposed changes at the EU level that could expand the ban on targeting minors under the DSA (Digital Services Act) to all traders. 

Digital Fairness Act (DFA)

With new consultation underway, the July edition examines what might be next for digital consumer protection rules especially in relation to advertising personalisation, influencer marketing, and dark patterns.

GDPR: Implementation, Reform & Enforcement

From dialogues with the European Commission to upcoming simplification measures, we unpack top-level developments in GDPR enforcement and what they could mean for cross-border compliance and AI applications.

International Cooperation on Piracy

Learn about our renewed engagement with the World Intellectual Property Organisation (WIPO) and how the industry can work together to prevent ad spend from flowing to copyright-infringing content.

AI & Digital Advertising

Following the release of our white paper on AI and digital advertising, we’re sharing recommendations with EU policymakers on how to strike the right balance between innovation and regulation.

A New Policy Hub for the Industry

We’ve launched a new, dedicated Policy Hub to centralise all of IAB Europe’s policy efforts, papers, and principles designed to help members navigate the complex EU regulatory landscape.

Want More Than Just a Preview?

These are just snapshots of the in-depth policy analysis, updates, and advocacy work we provide to IAB Europe members through the Policy Committee. Our monthly Policy Matters newsletter is designed to keep you ahead of regulatory trends and actively engaged in the decisions that affect your business.

If you’re already a member of IAB Europe…

Join the Policy Committee to gain access to full insights, working group participation, and direct involvement in shaping industry responses. Please contact Nina Hamann for more information - hamann (@) iabeurope.eu

Not a member yet?

Become part of IAB Europe to access exclusive resources, influence policy, and help shape an innovative and sustainable future for digital advertising in Europe. Message membership (@) iabeurope.eu to see how you can get involved. 

Missed our June update? Catch up on the previous sneak peek here.

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