It’s been a busy few months for IAB Europe’s Programmatic Trading committee, from filming 101 videos on the programmatic ecosystem, to hosting the Virtual Programmatic Day and representing IAB Europe at industry events. We wanted to share some of the top highlights from the committee so you can see the great work and outreach that comes from being on an IAB Europe Committee.
Virtual Programmatic Day
Hosted at the Verizon Media’s studios on 9 May, the Virtual Programmatic Day H1 2019 had a packed agenda covering the following topics: the Development of Programmatic Audio Advertising in Europe; using Programmatic to power Creative Advertising and IAB Europe’s Transparency and Consent Framework 2.0. Over 380 people ‘virtually’ attended, and we had active participation through panel polls to ascertain the audience’s viewpoints throughout the sessions.
If you missed the VPD, or would like to listen again, you can watch the full recording here.
Register for IAB Europe’s H2 VPD here which will be held on 19th November. Stay tuned for further details!
Industry events
Simon Halstead, Chair of the committee took part in the ‘International Experts’ Panel’ at d3con on 2 April. Held in Hamburg each year, d3con is the world's biggest event on Programmatic Advertising. The panel discussed and debated a range of industry topics including programmatic video trading, scale and measurement of connected TV, solutions to increase transparency, consolidation in the marketplace, effective programmatic native advertising, walled gardens, in-housing
View the full panel discussion here: https://www.youtube.com/watch?v=W7sVH1a58QY
Simon also chaired a panel on centralisation vs. decentralisation of programmatic strategies at the Programmatic Pioneers event on 21 May in London. He was joined by experts from Visa, Uber, Zenith, Hotels.com and Infectious Media and they discussed how buyers can gain a single view across markets to deliver a consistent programmatic strategy that offers greater control over campaigns.
Industry insights and outputs
The committee has much more planned this year including a white paper on Programmatic OOH, blog series on Programmatic Audio and the Attitudes to Programmatic Report.
We are in the process of gathering responses to our annual Attitudes to Programmatic Advertising survey. This industry benchmark survey assesses the current adoption of and attitudes towards programmatic advertising from both buy and sell-side stakeholders. Take part in the survey here: https://www.surveymonkey.co.uk/r/iabprogrammatic
Get involved!
IAB Europe’s Programmatic Trading Committee’s objective is to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem. As part of its annual work plan, the Committee develops and delivers a comprehensive pan-European programme of educational outputs, as well as representing IAB Europe at leading industry events, and contributing towards expert whitepapers and research.
Being part of the Programmatic Trading Committee is a great opportunity to share best practices, gain industry insights and increase your knowledge and expertise by collaborating with some of the best programmatic leads from across the region.
If you are an IAB Europe member and would like to get involved in the Programmatic Trading Committee, email Marie-Clare Puffett, the Business Programmes Manager - puffett@iabeurope.eu
