IAB Europe has today launched a white paper to provide an overview of the status, key opportunities and challenges in connected TV advertising in Europe. Unveiled at the Future of TV Advertising Forum in London, the paper touches upon measurement an creativity considerations and was written by members of IAB Europe’s Programmatic Trading Committee and Video Task Force including Adform, Carat, Freewheel, Publicis Media Group and SpotX.
IAB Europe would like to thank the white paper leader that helped to edit and compile the final draft:
And the white paper contributors that provided content for this white paper:
Register and download the white paper below: