Interactive Advertising Bureau
19 December 2023

IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Wayne Tassie, Group Integrated Solutions Director, EMEA at DoubleVerify was elected as the Chair of IAB Europe’s Programmatic Trading Committee on the 13th of December at the last monthly meeting of 2022. Replacing Nick Welch, Head of Programmatic, EMEA at Integral Ad Science (IAS) who stepped down after a successful two year tenor, Wayne was elected to lead the committee’s work, to help increase understanding of programmatic and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.

Commenting on his newly appointed role and vision for the committee, Wayne said “"It is an honour and a privilege to have been elected as the Chair of IAB Europe's Programmatic Trading Committee, and I wish to express my gratitude to Nick Welch, for his hard work during his tenure.

Over the course of my two-year term, my focus will revolve around driving responsible programmatic media investment. I am committed to supporting quality journalism, and promoting open communication across the programmatic supply chain. My vision is to create an ecosystem where publishers, agencies, advertisers and consumers all thrive equally, strengthened by earned trust, increased investments and mutual commercial success.

Understanding the profound impact of Diversity, Equity, and Inclusion (DE&I) and recognising the potential implications if overlooked, I want to ensure our committee represents and upholds the fundamental principles of DE&I. Those who know me, will understand that this resonates with me on a personal level, and I am fully committed to embedding it seamlessly across our thought-leadership and event activations in a manner that is both balanced and inclusive.

I am extremely excited to be working with Helen Mussard and the team at IAB Europe, additionally working closely with the committee's Vice Chair, Jörg Vogelsang."

Wayne is an active member of the Programmatic Trading Committee and now, as Chair, will follow on the great work of former chairs.

Wayne Tassie’s Bio: Wayne tried his hand at a lot of different careers before discovering his love for the Media industry and digital marketing. In his time, he has been a chef, a photographer on a cruise ship, a publican, and cabin crew for Virgin Atlantic, where he picked up many customer service skills, which underpin his work ethic to this day.

His bachelor’s degree is in Editorial Photography and having discovered Media, he retrained with The IDM, completing his Professional and Post-Grad Diplomas in Digital Marketing through evening classes. Years later he would teach the IDM's one-day Programmatic Essentials course and lecture Digital Transformation on their Post-Grad Diploma, for almost 4 years.

Today he is a sales leader, mentor, lecturer, moderator, and panelist with over 15 years of digital experience, centered around business development in roles specific to programmatic, content verification, audience targeting, global audience platforms, and networks.

He has worked at DoubleVerify for over 5 years and is responsible for DV’s programmatic solutions and sales across EMEA. He has recently been elected to Chair of the IAB Europe Programmatic Trading Committee and is looking forward to commencing his two-year tenure and creating positive change across our industry. 

Wayne is a proud Essex boy and lives with his partner Jason and their two French Bulldogs, Reggie and Gracie.

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