Schedule a meeting and join our panels @ dmexco 2017
Join us on 13 September at 14.05 CET in Hall 6 / Debate Hall
IAB Europe CEO, Townsend Feehan, will host The Privacy Debate - Preparing for GDPR: Embracing the inevitable regulations
Becoming effective in 2018, the new General Data Protection Regulation (GDPR) and the upcoming ePrivacy regulations will bring fundamental changes to the legal framework in which every business dealing with data in Europe has to operate. Especially companies who rely on third party data or whose business model is based on tracking people across the internet and using the data will be affected. Critical voices, among them the World Federation of Advertisers, doubt that the digital landscape is already prepared for the implications of the GDPR. Let's get started with the upcoming changes now and discuss the right ways to embrace the inevitable regulations in our industry, from processes and policies through to technology changes.
Speakers:
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| Dr Sachiko Scheung, European Privacy Officer, Acxiom | Stefan Loerke, CEO WFA | Julia Shullman, Chief Privacy Officer & Deputy GC Appnexus | Donata Hopfen, CEO BILD Group Axel Springer |
Join us on 14 September at 13.00 CET in Hall 5.1 / Seminar room 7
IAB Europe will host a panel on Measurement and the Future of Digital Trading
IAB Europe, EACA and WFA have recently launched a European Viewability initiative. The panel will discuss how this will be the basis for reinforcing the quality of the digital advertising environment, increasing investment into digital and driving more comparability between digital and TV measurement. Insights will be shared from the recent IAB Europe Digital Measurement Priorities survey for the latest buy-side and sell-side thinking.
Speakers:
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| Sital Banerjee, Senior Director Global Head of Media, Philips | Philipp von Hilgers, Managing Director and Co-Founder, Meetrics | Suzanne McElligott, CEO, IAB Ireland | Karim Attia, Chair IAB Europe Brand Advertising Committee | Sylvain Le Borgne, Global EVP of Data Platforms, Havas Media Group |
Want to schedule a meeting with us at our booth in Hall 6 / Agency Lounge? Write to us at communication@iabeurope.eu
You can find more info and register for dmexco 2017 here.
