Our AI Working Group has officially launched its latest industry-wide Impact of AI on Digital Advertising survey, inviting stakeholders from across the digital advertising ecosystem to share how artificial intelligence is reshaping the market.
Now in its second year, the survey has been significantly updated to reflect the industry’s most pressing questions and priorities around AI, offering a deeper and more nuanced view of how organisations are adopting, governing, and investing in this rapidly advancing space.
As AI continues to transform digital advertising, this year’s survey introduces a major redesign of its questions to better capture the realities facing the ecosystem today.
New areas of focus include:
In addition, the survey now includes tailored question sets for different parts of the supply chain, including publishers, ad tech companies, agencies, and advertisers, ensuring more relevant insights across the ecosystem.
The survey is designed to provide a comprehensive snapshot of how AI is being used across the industry, including:
The findings will help inform future industry initiatives and provide valuable benchmarks for organisations navigating AI adoption.
The survey is open to advertisers, agencies, ad tech companies, and publishers. It is best completed by leadership teams with visibility across operations, partnerships, and financials.
With AI advancing quickly, having a shared, data-driven understanding of adoption, challenges, and opportunities is more important than ever. This survey offers a practical way for organisations to benchmark their progress and contribute to a broader view of how AI is being implemented across digital advertising today.
