Interactive Advertising Bureau
12 September 2025

[Deadline Extended] Help Shape the Future of Addressability & Measurement in Europe - Last Chance to Take Our Survey

Calling all addressability and measurement experts from across the digital advertising ecosystem. This is your last chance to share your insights in a new industry survey.

Developed by our Addressability & Measurement Working Group, this short survey has been designed to understand how addressability and measurement solutions are currently being adopted in Europe. We’re seeking input from advertisers, agencies, publishers, and technology providers to capture a clear picture of:

  • Current usage of addressability and measurement solutions
  • Perceived value and benefits
  • Barriers to adoption and implementation

By participating, you’ll be contributing to vital industry knowledge that will help:

  • Inform future industry guidance
  • Support standardisation efforts
  • Shape collaborative initiatives to improve transparency and effectiveness in addressable media

It will take less than 10 minutes to complete – and your feedback will directly help the industry move forward together.

Final deadline to participate: Friday, 26th September

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