Interactive Advertising Bureau
20 August 2025

Help Shape the Future of Addressability & Measurement in Europe - Take Our Industry Survey Today!

We’re calling on addressability and measurement experts from across the digital advertising ecosystem to share their insights in a new industry survey.

Developed by our Addressability & Measurement Working Group, a short survey has been designed to better understand how addressability and measurement solutions are currently being adopted in Europe. We’re seeking input from advertisers, agencies, publishers, and technology providers to capture a clear picture of:

  • Current usage of addressability and measurement solutions
  • Perceived value and benefits
  • Barriers to adoption and implementation

By participating, you’ll be contributing to vital industry knowledge that will help:

  • Inform future industry guidance
  • Support standardisation efforts
  • Shape collaborative initiatives to improve transparency and effectiveness in addressable media

It will take less than 10 minutes to complete – and your feedback will directly help the industry move forward together.

Deadline to participate: Friday, 12th September

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