Interactive Advertising Bureau
07 December 2023

Have Your Say in Our Latest Surveys! From Sustainability and AI to the Post Third-Party Cookie Era, Your Input Matters

At IAB Europe, we love research and with our extensive experience of undertaking industry attitude and benchmarking studies on a range of digital advertising and marketing topics, it’s easy to see why. 

As such, as our festive gift to you, we’re excited to share and round up the year with not one but three unique and exciting surveys that we invite you to provide your expertise in. 

From the state of readiness of our industry when it comes to sustainability in digital advertising, to the current state and advancements in Artificial Intelligence (AI) and understanding how prepared we are for the post third-party cookie era. Whether you’re on the buy or sell side we want to hear from you.

Each of our surveys is designed with time in mind and should take no more than 10 minutes to complete. Plus all answers will be kept strictly confidential. 

Check out the details below and participate today.

Thank you in advance for your time and insights, they really do help us to drive the future of our industry forward. 

Help us understand how much progress our industry has made towards sustainable digital advertising practices.

Achieving sustainability is critical for the digital advertising industry. But how much of a priority is it for businesses in the ecosystem today, and how much progress have companies made in reducing their own carbon footprint and improving sustainable practices? We need your help to find out.

Now in its second year, our State of Readiness survey aims to provide a comprehensive, pan-European understanding of our industry’s advancement towards sustainable digital advertising.

Your insights are valuable in helping us understand our industry's progress and what more needs to be done. We will be comparing this year’s results against last year's, so we can measure how attitudes and progress have developed. 

The deadline to complete the survey is Friday 19th January 2023. 

Artificial Intelligence (AI) is rapidly transforming the digital advertising landscape. It’s a hot topic and one that is changing the way brands advertise, providing new ways of reaching consumers and automating complex tasks to help make more informed, data-driven decisions. 

But to fully harness its potential and to understand and navigate its challenges, we need your help and expertise.

In collaboration with Microsoft Advertising, we’re looking to gain valuable insights into the current state of Artificial Intelligence (AI) within the digital advertising industry through our new survey. 

The survey is now open, and you have until Friday 2nd February, to take part. 

How ready is the digital advertising industry for a post-third-party cookie world?

With less than a year to go before third-party cookies are deprecated in Chrome, we are keen to understand how the digital advertising industry is gearing up for this new era. We invite stakeholders from across the industry to take part in this short survey to help us understand the level of readiness, which solutions are being tested, and where our industry needs more support. 

The survey is open for your participation until Friday 12th January 2023

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