Interactive Advertising Bureau
06 November 2015

Five Practical step to comply with the EU E-Privacy Directive

The  steps  laid  out  below  are  intended  to  help  brand  advertisers,  publishers  and advertising  businesses  (e.g.  media  agencies  or  technology  companies)  comply  with Article 5.3 of the revised ePrivacy Directive, also known as the “Cookie Directive”, as transposed into national law throughout the EU.  They are not in and of themselves a complete solution in all EU markets, but together they provide a “best practice” guidance  that  will  help  businesses  ensure  they  have  the  correct  approach  from  the start.

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