Since its formation in March 2025, our Advertising & Media Committee (AMC) has rapidly grown into a dynamic forum for cross-industry collaboration, addressing the most critical commercial and technological developments shaping Europe’s digital advertising ecosystem today.
We are pleased to announce the newly elected leadership: Wayne Tassie, Group Director, Netherlands at DoubleVerify, has been appointed as Chair, with Jörg Vogelsang, Advisor & Founder of 101con (representing BVDW), stepping into the role of Vice Chair. Their combined experience and strategic vision will help steer the Committee’s efforts over the coming year.
The Committee has established four dedicated Working Groups to deep-dive into priority areas:
Here’s what each group has been working on so far:
Last week, the group hosted a successful roundtable and networking session in Cannes, where industry leaders discussed the current and future state of addressability and measurement in Europe. You can discover the key insights from this session in our blog post here. We’re also excited to announce that Lucio Gagliardi, our Digital Advertising Product Manager, will be taking on the leadership of this Working Group moving forward.
The group has drafted a white paper - Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails, and the Policy Blueprint. Set to launch on 3rd July, the paper explores the role of AI in driving innovation while maintaining responsibility. Alongside the white paper, a new Impact of AI on Digital Advertising Survey, localised across four markets in partnership with Alliance Digitale, VIA, BVDW, and IAB Italy, will also be released. Keep your eyes peeled for these!
The CTV Working Group has begun developing a cross-stakeholder framework of industry definitions, collaborating with members and other trade associations. Following another successful roundtable event with industry leaders at Cannes, the group is now mapping out its objectives for a set of industry guidelines on CTV outcomes measurement. You can read more about the insights shared at our roundtable event here.
This group is currently focused on three key initiatives: updating the Guide to Attention, developing a Large Language Model (LLM) powered industry education tool, and progressing efforts to increase transparency in the programmatic supply chain.
The AMC is committed to supporting a future-proof, sustainable, and innovative digital advertising ecosystem in Europe. Stay tuned for more updates and upcoming publications from each of the Working Groups coming soon.
If you’d like to learn more about the Committee’s work or explore how you or your organisation can get involved, please don’t hesitate to reach out to the IAB Europe team at communication [at] iabeurope.eu.
