Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluating the full effect of online advertising.
To answer this need, News UK partnered with comScore and Keller Fay on Project Footprint. This major piece of research sought to quantify the correlation between readers’ ad exposure and their subsequent online behaviour, offline conversations and actual purchases.
Learn how comScore helped News UK achieve significant benefits, including:
Demonstrating advertising impact:
Expanding commercial opportunities:
Garnering industry recognition: