In today’s constantly-growing digital space, effective inventory monetization can be a substantial challenge for digital publishers. While advertisers are willing to pay a premium for hypertargeted, custom ad packages, creating these refined segments can be a costly and time-consuming process - leaving publishers with holes of unmonitized content.
In this case study, learn how comScore Activation provided Hearst with an automated solution for the scalable creation of custom packages, resulting in significant benefits:
