Celebrating Earth Day: Sustainability in the Spotlight

This Earth Day, we're shining a light on the passionate individuals driving sustainability efforts across the digital advertising ecosystem. To mark the occasion, we asked key members of our Sustainability Committee to share their perspectives on what sustainability means to them, why they’re committed to this mission, and what gives them hope for the future.

🌍 Watch the videos below to hear what they had to say. From personal motivations to industry milestones and forward-looking innovations, their responses highlight the collective commitment and creativity shaping a more sustainable digital future.

• As we mark Earth Day, what does sustainability mean to you?
• What drives you to work on sustainability in digital advertising?
• What’s one sustainability-related milestone you are most proud of?
• Which project, collaboration, or innovation excites you about the future of sustainability in the digital ad ecosystem?

A big thank you to all who contribute their thoughts to this initiative:

• Dimitris Beis, Data Analyst & Sutainability Lead at IAB Europe
• Steffen Hubert, Associate Director & Sustainability Lead at ProSiebenSat.1 & Chair of IAB Europe's Sustainability Standards Committee representing BVDW
• Emanuela Recalcati, Head of Creative Solutions at GroupM Nexus & Vice-Chair of IAB Europe's Sustainability Standards Committee
• Adeline Gabay, Commission Sustainability at Alliance Digitale 
• Juan Sotes, Impact Measurement Director at Footsprint
• Brian Murphy, CRO at Duration Media
• Audrey Danthony,  Co-founder - Chief Product Officer at Impact Plus

To find out more about our Sustainability Standard Committee’s work and how you can get involved, visit our Sustainability Hub here or contact dimitris at beis [at] iabeurope.eu.