The digital advertising community is preparing to gather once again on the sun-soaked shores of the French Riviera for the Cannes Lions Festival 2025, taking place from 16th to 20th June. Known for its blend of creativity, insight, and inspiration (and a splash of rose and glamour), the festival remains one of the most anticipated moments in the industry calendar.
This year, IAB Europe is excited to return to Cannes to connect with leaders, spark conversations, and showcase the pivotal work we’re driving across Retail Media, Connected TV, and more.
Our Industry Development & Insights Director, Marie-Clare Puffett, and Marketing & Communications Director, Lauren Wakefield will be on the ground and available to share insights, discuss industry developments and opportunities, and highlight how our initiatives can support your strategic goals.
Here’s a sneak peek at what’s in store for our time in Cannes:
Coffee & Commerce in Cannes with PubMatic
In partnership with PubMatic, we are hosting an exclusive breakfast and roundtable discussion.
Attendees will be among the first to hear key findings from IAB Europe’s Attitudes to Retail Media survey and learn how advertisers, agencies, and Retail Media Networks across Europe are approaching investment, growth, and innovation. They’ll also gain fresh insights from PubMatic on how the open internet is powering the next wave of commerce media and what it means for the future of the industry.
Commerce Leaders Dinner with Criteo
In partnership with us, the Criteo Leadership Team is hosting an intimate evening of meaningful conversations, networking, and a guided roundtable discussion with peers and industry changemakers.
Addressability & Measurement Round Table & Networking Session with Verve
With thanks to event hosts Verve, we will be hosting an informal roundtable and networking event for our Addressability Working Group members. Participants can expect to join industry stakeholders to hear their perspectives on the current addressability and measurement landscape in Europe. Think lively conversation with practical insights on how the landscape will develop.
If you’re working in the addressability space and are interested in attending, please vist the event page here and RSVP here to attend.
Connected TV (CTV) Measurement Roundtable Brunch with Nielsen
In partnership with Nielsen, we will host an exclusive roundtable discussion, bringing together CTV Leaders from our CTV Working Group to delve into the pivotal area of Connected TV (CTV) measurement within the European landscape. This focused roundtable will provide a valuable forum for working group members to connect, exchange insights on the latest measurement challenges and innovations, and build meaningful relationships.
If you’re working in the CTV space and are interested in attending, please email the team below.
If you are heading to Cannes and would like to connect with the team, please reach out to:
Marie-Clare Puffett
puffett [at] iabeurope.eu
Lauren Wakefield
wakefield [at] iabeurope.eu
