IAB Europe in association with The Quality & Transparency Taskforce has created a short 5 minute poll to provide insight into how brand safety is being tackled by the industry. Whilst there are lots of studies which look at consumer views, we want to find out what is actually happening from the advertising industry experts. We want your views on how Brand Safety has been tackled in 2020 and to determine what action needs to be taken in 2021.
This is the second year that IAB Europe is running the Brand Safety poll. We will benchmark the findings against the 2019 results to discover what has changed, how seriously the industry is tackling Brand Safety, and uncover what new challenges have developed in 2020. The full results will provide great insights into how the ecosystem has changed in the last couple of years.
The deadline to take part is Friday 11th December. Take part now.