Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards.

The annual award competitions showcase the very best of digital advertising from across Europe. IAB Europe would like to thank both the MIXX Awards and Research Awards jury of experts who dedicated hours of their time to reviewing and discussing all entries. This year’s jury includes experts from Bauer Media, Bloomberg Media, Coca Cola, Kantar, Mindshare, Publicis Media, Samsung Ads, TikTok, Vodafone, Wunderman Thompson and Yahoo!

The MIXX Awards Europe Jury was chaired by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC. The Research Awards Jury was chaired by Kristanne Roberts, Product Management Director at Kantar Marketplace. 

The winners were announced and celebrated at the Gala Dinner of IAB Europe’s Flagship Annual Event ‘Interact’ on 25th May in Madrid. 

Interact is a must-attend event for the digital advertising and marketing industry. For over 13 years, leading European advertisers, industry experts, agencies & media owners meet, get inspired & share best practices in different capital cities across Europe.

Brand Advertising Campaign

GOLD

#choosetovote

Skapto, proof.

Supporting video: https://www.youtube.com/watch?v=_8k6gVypwZo

SILVER

The InGame Billboard

CANAL+, Havas Play

Supporting video: https://youtu.be/O6jmJ37cYHo

BRONZE

Beko Sustainability Launch: Connections

Arcelik AS, Seyhan Lee, Ingage Media

Supporting video: https://vimeo.com/632848432/c9dd3ce588 

 

Search Advertising
SILVER
Fast & Delicious
Hype, Little Caesars, Karbonat

 

Branded Content

GOLD

The Guilt Gifts Puppetry

Cheil Centrade Romania, ANAIS Association

Supporting video: https://youtu.be/e18ngzRDt-U

SILVER

“Coca-Cola Zero Summer  Campaign – “Mille”

Coca-Cola Italia,  MediaCom Italia s.r.l., Dream of Ordinary

Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team

Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch

Supporting video: https://vimeo.com/683840480/80ea527c59

BRONZE

Gestes de Ménages (Daily Habits) by EDF

Électricité De France, Havas Play, Havas Media

How to Become the Green Reference for Consumer in the French Retail

Carrefour, Arena Media

Supporting video: https://youtu.be/jONYcCN7c6E

 

Campaign Effectiveness

GOLD

#soundOFF

 Four Paws Bulgaria, proof.

Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s

SILVER

#unseetheprejudice be yourself

TELUS International Bulgaria, proof., Initiative

Supporting video:  https://www.youtube.com/watch?v=vVsYeacZLno&t=1s

From Zero to Superhero

HealthLabs, Adequate

Supporting video: https://adequate.click/HL2021

The Toughest – From Domino’s Pizza to Twitch

Domino’s Pizza, Arena Media

Supporting video:  https://youtu.be/k4lDx_QsEjY

Connected TV Advertising

BRONZE

Vodafone reaches gamers and heavy streamers on Samsung TV Plus

 Vodafone, Samsung Ads

Supporting video:  https://assets.mediafly.com/l/M9wf3NtgkanG

 

Digital Audio Advertising

GOLD

Listen up! We have a vaccine for you

 Health Service Executive (HSE), Spark Foundry, part of Core

SILVER

New chapter

 Us, kids, Together Advertising

Supporting video:  https://youtu.be/iwGgLV5t8GA

 

Digital OOH Advertising

GOLD

AI Anxiety Meter

 Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital

Supporting video:  https://youtu.be/zzNHOhL8XSs

 

Direct Response/Lead Generation

BRONZE

#unseetheprejudice be yourself

 TELUS International Bulgaria, proof., Initiative

Supporting video:  https://www.youtube.com/watch?v=vVsYeacZLno&t=1s

Fast & Delicious

 Little Caesars, Karbonat, Hype

Supporting video:  https://www.youtube.com/watch?v=mB41kEfZWMY

POCO X3 – Exactly What You Need

Info Quest Technologies, Cambo Advertising Agency, TEMPO OMD Hellas

Supporting video: https://youtu.be/tke-O9nhlIU

 

[NEW] Ecommerce

BRONZE

HealthLabs – From Zero to Superhero

 Adequate

Supporting video:  https://adequate.click/HL2021

 

Effective Use of Data

GOLD

ŠKODA ENAYQ iV launch campaign

 ŠKODA, MediaCom Switzerland

Supporting video: https://youtu.be/NVzQ87SXQXY

SILVER

Online Media for Sales Program

 Michelin, Havas Media

Pulitzer algorithm by Coca-Cola

 Coca-Cola, MediaCom Switzerland and Austria

Supporting video: https://youtu.be/LN5LJ1cAyu4

 

Influencer Marketing

GOLD

Little Headhunters powered by LinkedIn

 The Foundation K.I.D.S., Publicis Worldwide Poland, PR Agency – MSL Group Poland  

Supporting video: https://youtu.be/4MH2RpTuhP4

SILVER

#unseetheprejudice be yourself

 TELUS International Bulgaria, proof., Initiative

Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s

The Launch of an Irish Legend

 KFC, Zenith, part of Core

Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A

 

In Gaming

GOLD

ERBUD – recruitment campaign in gaming

 ERBUD, Gameset

Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY

SILVER

Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team

 Dr. Ing. h.c. F. Porsche AG,  Proximity GmbH, PHD Germany & Twitch

Supporting video: https://vimeo.com/683840480/80ea527c59

 

Integrated Advertising

GOLD

The perfect “angle” is round!

 Goody’s Burger House, Mig Media

Supporting video: https://youtu.be/sXTMF57GT64

SILVER

Fast and Furious, an Omnichannel story

 Universal Pictures, Xaxis, Mediacom

BRONZE

Martini Discovers New Channels to Reach, Reward and Engage Fans

 Martini & Stampix, AMV/BBDO (UK), OMD

Supporting video: https://youtu.be/-arRluSKcV4

 

Non-Profit / Corporate Social Responsibility

GOLD

The Guilt Gifts Puppetry

 Cheil Centrade Romania, ANAIS Association

Supporting video: https://youtu.be/e18ngzRDt-U

SILVER

#soundOFF

 Four Paws Bulgaria, proof.

Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s

 

Product Innovation

SILVER

FIZZ UP STUDIOS: The first TikTok challenge in real life

 Pepsi Romania, Leo Burnett Bucharest, OMD

Supporting video: https://www.youtube.com/watch?v=VS9J3x2jsmU

 

Social Media

GOLD

Alonso 2022

 Alpine, Havas, Havas Play

Supporting video: https://youtu.be/1bUPlmpPM8E

SILVER

#unseetheprejudice be yourself

 TELUS International Bulgaria, proof., Initiative

Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s

BRONZE

HealthLabs – From Zero to Superhero

 Adequate

Supporting video: https://adequate.click/HL2021

 

Video Advertising

SILVER

#TogetherWeCan realize dreams using Vodafone 5G technology!

 Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul

Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be

Virtual and Augmented Reality

SILVER

AI Anxiety Meter

Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital

Supporting video: https://youtu.be/zzNHOhL8XSs

BRONZE

#TogetherWeCan realize dreams using Vodafone 5G technology!

 Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul

Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be

Digital Security Platform

 Aksigorta, Hogarth Worldwide, Mediacom

 

Grand Prix

The Guilt Gifts Puppetry

 Cheil Centrade Romania, ANAIS Association

Supporting video: https://youtu.be/e18ngzRDt-U

 

Digital Strategy Person of the Year 2022

Marko Matejčić, Global Product Strategy Director, MediaCom Global

Brand Advertising Effectiveness

WINNER

How AR Gamification helped drive consumers in-store

 Yahoo Inc, Lavazza, OnDevice, BlockV

Consumer Attitudes and Behaviour

WINNER

Kantar’s Media Reactions 2021: find out where great ads thrive

Kantar

Supporting video: https://www.youtube.com/watch?v=3c-GG6tC7eQ

 

Data Effectiveness

WINNER

26% increase in conversions for Renault using privacy safe Multi-Touch Attribution

 Renault NL, Annalect NL, OMD Netherlands

HIGHLY COMMENDED

The Awareness Impact Tool, the revolution in awareness planning

 Wavemaker, Xaxis and Finecast

Supporting video: https://www.youtube.com/watch?v=UjpM4UyTnKE

 

Digital Advertising and Marketing Industry Insights

WINNER

Beyond the Cookie: The Future of Advertising for Marketers and Publishers

 Lotame

 

Research Innovation

WINNER

Pringles – Measuring the Real Impact of AR

 Yahoo, On Device Research and Gorilla in the room

Supporting video: https://youtu.be/eWJsqnxsI7c

HIGHLY COMMENDED

Audience panels, a way to replace the vanishing user data

Médiamétrie, Implcit

Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes at IAB Europe thanked all entrants: “Congratulations to all of the 2022 winners. We would like to thank everyone that took the time to enter the awards this year. We had a high calibre of entries from across the industry and we look forward to continuing this showcase in 2023 and beyond!”

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