Interactive Advertising Bureau
24 June 2025

Be Part of Retail Media’s Defining Moment – Join Us in Amsterdam this September!

Retail Media is entering a new era, and in 2025, we’re marking a major milestone.

That’s why we’re excited to announce the launch of our Retail Media Impact Summit. Our first-ever leadership event dedicated entirely to Retail Media. Taking place in the heart of Amsterdam on 24th September, this unique, high-impact summit is designed to bring together the brightest minds and boldest ideas impacting the future of the industry.

📅 Date: 24th September 2025
📍 Venue: The TOBACCO Theatre, Amsterdam
👥 Attendees: 150+ senior decision-makers from across Europe

What to Expect

This isn’t your typical industry conference. The Retail Media Impact Summit is where strategy meets inspiration, bringing together top retailers, brands, agencies, and technology partners for a full day of insights, collaboration, and innovation.

Highlights Include:

🎤 Morning Kick Off: Gain big-picture insights on Retail Media with a keynote from our Chief Economist, Daniel Knapp

💬 Over 8 Breakout Sessions to Choose From: Participate in curated breakout sessions on incrementatlity sales measurement, the duo effect of Retail Media and CTV, digital in-store buying and more

🧠 Drive Real Impact: Participate in workshops and roundtables that will define the future of retail media standards, innovation and practice 

🤝 Forge Meaningful Connections: Meet C-Suite leaders and decision makers over lunch, during coffee breaks and share ideas in the breakout sessions 

🗣 Mix with Brands & Retailers in the Room: Hear directly from both brand and retail leaders, for diverse perspectives and richer discussions

🍷 Evening Wrap-Up Dinner: Enjoy an evening wrap-up networking dinner to connect and unwind

Who Should Attend?

Whether you’re a retailer building your media offering, a brand navigating omnichannel strategies, or a tech partner driving innovation, this summit is for you. It’s where leaders come to connect, exchange ideas, and shape what’s next in Retail Media.

Secure Your Place
Tickets are now available! Each ticket includes access to the full-day programme, refreshments, lunch, and our exclusive networking dinner.

  • IAB Europe Members: €450 (excl. VAT)
  • Non-Members: €500 (excl. VAT)

Register now to join us in Amsterdam.

Partner with Us

Looking to amplify your brand at the Summit? There are a limited number of sponsorship packages still available, including Supporting Sponsor and Networking Dinner Sponsor slots.

For more information, contact Marie-Clare Puffett at puffett [at] iabeurope.eu

Special thanks to our event collaborator, VIA, and our sponsors Koddi, TikTok, Zitcha, and Moloco for their support in bringing this summit to life.

We look forward to welcoming you to Amsterdam!

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