We are excited to introduce the newly appointed leads of our Programmatic Working Group within the Advertising and Media Committee. As the programmatic landscape continues to shift, their leadership will play a key role in guiding the group’s work, supporting industry alignment, strengthening standards, and addressing both current challenges and future opportunities.
Petri Kokkonen, CEO, Relevant Digital (representing IAB Finland)
We are pleased to welcome Petri Kokkonen, CEO of Relevant Digital, as Co-Lead of the Programmatic Working Group, representing IAB Finland.
Petri leads a sell-side SaaS and services company powering publishers across 21 countries in Europe, the Americas, and Asia. With over 20 years of involvement in the IAB ecosystem, he has played an active role in shaping industry initiatives, including representing IAB Finland on the IAB Europe Board and contributing to several working groups, most recently focused on Programmatic and AI. He continues to support IAB Finland as a Board Member.
Petri’s long-standing engagement and deep understanding of the European programmatic ecosystem position him to play an integral role in steering the group’s agenda, particularly in advancing a sustainable and diverse marketplace.
Commenting on his new role, Petri said: “I’m really excited to step into this shared role with Ralf, and I know that the whole IAB Finland team shares my enthusiasm. There is so much going on in the programmatic landscape right now, AI impacting every corner of the ecosystem. We need to do all we can to support local companies to navigate changes and continue to thrive, whether we're talking about buyers, sellers, or intermediaries.”
Ralf Ollig, VP Product, Sportradar
We are also pleased to welcome Ralf Ollig, VP Product at Sportradar, as Co-Lead of the Programmatic Working Group.
Ralf leads the development of data-driven sports advertising solutions across Programmatic, Paid Social, Search, and Audience Strategy within Sportradar. With over 15 years of experience in programmatic advertising, including roles at YouTube and as founder of a video-focused DSP, he brings strong expertise in building scalable, innovative advertising solutions.
Operating at the intersection of sports, data, and advertising, Ralf brings a forward-looking perspective to the group’s work. His experience will be key in shaping discussions around emerging channels, ever-changing supply-side dynamics, and the role of data in driving programmatic innovation.
Commenting on his new role, Ralf said: “As a long-time consumer of the IAB’s great work, I’ve seen firsthand the impact strong standards can have on our industry. I’m honoured to now step into the Co-Lead role alongside Petri at such a pivotal time. I’m looking forward to helping brands, publishers, tech platforms, and ultimately consumers navigate increasing complexity, while giving back to a community I’ve learned so much from, and continuing to learn together as we push the industry forward.”
The Programmatic Working Group supports stakeholders in navigating the programmatic landscape, addressing both core market dynamics and emerging trends.
The group focuses on driving collaboration and practical guidance across the ecosystem, with key priorities including:
Interested in contributing to the future of programmatic in Europe? Visit our website or contact the team at communication [at] iabeurope.eu to get involved.
