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Winners Announced for the MIXX Awards Europe 2019

IAB Europe is delighted to announce the winners of its prestigious annual MIXX Awards Europe competition.  The awards showcase the very best of digital advertising from across Europe and the winners were announced at IAB Europe’s annual Interact conference in Warsaw, Poland on 4 June. Chaired by Anna Lubowska, Independent Business Consultant and Supervisory Boards Member, the MIXX Awards Europe has 13 categories which were reviewed by a jury of leading industry experts. More information about the MIXX Awards Europe jury members can be found here.

Anna Lubowska, Chair of the Jury said: “Today marketers have a range of channels in which they can reach their target audiences. This brings with it challenges on deciding where to allocate advertising budgets. Celebrating the latest and greatest work, the MIXX Awards Europe highlight why digital is a necessary channel for all campaigns. The competition recognises these campaigns and the teams behind them achieving excellence in digital marketing. Winning a MIXX Awards Europe prize puts victors in the marketing spotlight.”

The 2019 award winners are:

 

Grand Prix

LDV United

Dare To Sponsor

 

 

 

 

Category:

Brand Advertising Campaign

 

 

Gold: Mindshare

Lipton – Silence Ad Break

 

Silver: Bruketa&Zinic&Grey

The Tunnel

 

Bronze: Mindshare

Red Line

 

 

 

 

 

Category:

Branded Content

 

 

Gold: Mindshare

Men Do Apologize TV Integration

 

Silver: Wavemaker Hungary

Heroes of Sales – the first shoppable online comedy

 

Bronze: LDV United

Breastfeeding Extras

 

 

 

 

Category:

Campaign Effectiveness

 

Gold: Havas Denmark

ALDI Creating retail-traffic through intelligent GPS data customer mapping

 

Silver: Xaxis

CASTORAMA INSPIRES

 

Bronze: Mindshare

Pharmaton TV Sponsorship Enhanced Interaction with Second Screen

 

 

 

Category:

Direct Response / Lead Generation Campaign

 

 

Gold: Initiative / Reprise

Orange Finance tracks full consumer journey

 

Silver: Wavemaker Turkey

RENNOVATIVE MEGANE SEDAN TEST DRIVE CAMPAIGN

 

 

 

Category:

Effective Use of Data

 

Gold: Mindshare Poland

CASTORAMA INSPIRES

 

Silver: Havas Denmark

ALDI Creating retail-traffic through intelligent GPS data customer mapping

 

 

 

Category:

Integrated Advertising

 

 

Gold: LDV United

Dare to Sponsor

 

Bronze: Arena Media Spain

Pet Talks

 

 

 

 

Category:

Native Advertising

 

 

Silver: MediaCom

Akbank Jazz Festival | Adaptive Jazz Radio Campaign

 

Bronze: Ekstra Bladet

Relevant content led to massive impact with young women

 

Bronze: Initiative

Axe Starladder 2018

 

 

Category:

Programmatic Advertising

 

 

Silver: Borusan Otomotiv – BMW

BMW 4 Series Addressable TV

 

Bronze: Mindshare

Freestyle – HBB TV Cross Screen Integration

 

Bronze: Universal McCann

Toyota Hybrid Cars Programmatic OOH

 

 

Category:

Responsive Display Advertising

 

 

Gold: MediaCom Schweiz

Audi e-tron launch campaign e-Hub

 

Category:

Search Advertising

 

 

Gold: Hype

Turn Your Searches Into Trees

 

Silver: MOSQI.TO

Painless banking for everybody

 

 

 

Category:

Social Media

 

 

Gold: Mindshare

Get Artsy with Polo!

 

Silver: LDV United

Dare to Sponsor

 

Bronze: Mindshare Poland

AXE – WHAT’S YOUR MAGIC?

 

Bronze: C-Section

#ThisFoodIsOnMe

 

 

Category:

Video Advertising

 

 

Gold: OMD

Doritos Cool & Hot

 

Silver: Wavemaker Hungary

Heroes of Sales – the first shoppable online comedy

 

Bronze: Mindshare

Cornetto Mobile İn Love

 

 

 

Category:

Virtual and Augmented Reality  or other new technologies

 

 

Gold: Mindshare

Red Line

 

Silver: Spotify

Spotify for Brands Virtual Reality House Tour

 

Bronze: Saatchi&Saatchi Ukraine

Sprite: DRONE PAINTER – Ugly or Contemporary Artist

 

Bronze: GONG

Tymbark – Funbot

 

 

The Jury was Chaired by Anna Lubowska, Independent Business Consultant and Supervisory Boards Member and is joined by Anna Gruszka, Chief Digital Officer of IPG Mediabrands, CEO of Reprise, Ash Grant, Head of Biddable Media at Experian, Daniel Bischoff, Chief Marketing & Operations Officer at RTL AdConnect, Christina Keller, Director of Creative Shop, Central Europe at Facebook, Peter Drake, Executive Creative Director at Digitas and Stephanie Matthews, Campaign Manager at Virgin.

For more information, please contact:

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)

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