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Winners announced for the IAB Europe Research Awards 2019

Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 Research Awards; MeMo², Annalect, Gemius SA, Havas Media, Kantar and Teads.

 

The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Warsaw

 

Alison Fennah, Executive Business Advisor at IAB Europe said: “Congratulations to all of the 2019 IAB Europe Research Award winners and highly commended entries, whose projects will become part of IAB Europe’s best practice libraries used and referenced by industry professionals.”

The 2019 award winners are:

 

Grand Prix

MeMo²,

Outdoor Ad Impact Forecaster

 

 

 

Category:

Advertising Solutions

 

 

 

Winner: Annalect

Coop Agile Marketing Mix Modelling

 

Highly Commended: MEDIAMETRIE
The renewal of the model of Mediaplanning: how to improve prediction in a digital world

 

 

 

 

Category:

Audience Measurement

 

Winner: Gemius SA

#TrueSingleSource: gemiusPostBuy&AdReal

 

Highly Commended: Hearts & Science
Time Spent With Brand (drives outcomes)

 

 

 

Category:

Best Use of Research Budget

 

Winner: MeMo²

Outdoor Ad Impact Forecaster

 

Highly Commended: Annalect
Coop Agile Marketing Mix Modelling

 

 

Category:

Brand Advertising Effectiveness

 

Winner: Havas Media

Text-mining as methodological approach to influencers evaluation

 

Highly Commended: MeMo²

Outdoor Ad Impact Forecaster

 

 

Category:

Consumer Attitudes and Behaviour

 

Winner: Kantar
AdReaction: Getting Gender Right

 

Highly Commended: Annalect
Emotional response to ads on different platforms

 

 Category:

Digital Advertising Formats

 

Winner: Teads
Making 6 Seconds Count

 

Highly Commended: Verizon Media
Redefining the value of native advertising

 

 

Category:

Research and Data Innovation

 

 

Winner: MeMo²

Outdoor Ad Impact Forecaster

 

 

 

The Jury was Chaired by Rene Lamsfuss, Chief Research Officer at Publicis Germany, Anita Caras, Research Director at Verizon Media, Pawel Kolenda, Research Director at IAB Poland, Louise Twycross-Lewis, Head of Quant Research at Wavemaker, Scott Joslin, Senior Vice President at Turner.

For more information, please contact:

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)

 

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