Interactive Advertising Bureau
04 December 2025

IAB Europe releases DSA Transparency Implementation Guidelines 1.2

Supporting Multilingual and Accessible DSA Transparency:
Standard texts now available in 24 languages

4th December 2025, Brussels, Belgium - As part of the ongoing industry collaboration involving IAB Europe, IAB Tech Lab, EDAA and stakeholders across the digital advertising ecosystem, we are pleased to share a new milestone in supporting compliance with Article 26 of the Digital Services Act (DSA) - the publication of optional standardised DSA transparency texts translated into 24 EU languages, including “easy-to-read” versions to support accessibility.

Article 26 of the DSA requires online platforms to provide users with clear and meaningful information about the ads they see. Through ongoing community feedback, it became evident that having harmonised and ready-to-use text templates would greatly assist in ensuring consistency, clarity, and multilingual reach across implementations.

To address this, standardised text templates are now available in the following languages:
German, French, Italian, Spanish, Dutch, Czech, Danish, Polish, Portuguese, Swedish, Finnish, Bulgarian, Croatian, Estonian, Greek, Hungarian, Latvian, Lithuanian, Maltese, Romanian, Slovak, Slovenian, and Ukrainian.

In addition, “easy-to-read” versions of the standard texts have been developed, ensuring that DSA transparency information can also be presented in accessible formats for all users.

These multilingual and accessible versions are provided as part of the DSA Transparency Implementation Guidelines, which now include a detailed technical description and implementation guide for the DSA translations JSON files, outlining their structure, key fields, and integration process.

The DSA Ads Transparency Taskforce remains committed to supporting a practical, standardised approach that simplifies compliance while promoting transparency, accessibility, and trust across the digital advertising ecosystem.

Download the Implementation Guidelines 1.2 here

For questions about the DSA Ads Transparency Taskforce or the Implementation guidelines, please contact Lucio Gagliardi - gagliardi [at] iabeurope.eu

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