Interactive Advertising Bureau
20 March 2018

Xaxis in association with IAB Europe – Survey: Understanding the current and future impact of Artificial Intelligence 

IAB Europe is collaborating with Xaxis to dispel the myths of Artificial Intelligence and provide a realistic view of how it is really being used across Europe to achieve results.  We invite you to take part in this survey.

The survey will illustrate how the multiple stakeholders of the advertising ecosystem including publishers, brand advertisers and media agencies are currently using AI and also assess its impact on the digital advertising industry.

The survey asks about:

  • Defining artificial intelligence
  • How artificial intelligence is being used and where it has the most benefit
  • Challenges faced when using artificial intelligence
  • What it means for the future digital advertising workforce

All respondents have the opportunity to be entered into a prize draw to win 1 of 10 Google Home devices and will receive a copy of the report.

Please pass on the survey to any relevant colleagues. Your response will be treated in the strictest confidence.

Take the survey here.

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