In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence (AI) on digital advertising. The results of this survey are published in this report.
The survey sought the views of 1,000+ decision makers across the industry including advertisers, agencies, publishers, and intermediaries.
The report identified that decision makers from all parts of the industry recognise the significant value AI can bring to achieve results across the digital advertising ecosystem.
Many respondents agreed with the statement that ‘AI will be the next industrial revolution’, with the potential to deliver instrumental change in the digital advertising industry.
However, there is work to do in terms of reliability and trust; respondents highlighted the key concerns facing AI in digital advertising as relying less on human control, and the ability to gain trustworthy insights. It’s about maintaining a positive and productive balance between AI, a human workforce, and end customers, the study found.
The key findings of the survey are:
Download the full report below: