The consumption of TV is changing as users become more connected and devices proliferate. As a result, brands and planners need to consider investing more time in understanding shifts in behaviour and plan their spend around opportunities that can help reach these audiences.
Xandr in association with IAB Europe aims to understand the buy-side drivers, challenges and adoption of Connected TV advertising as a media buying option in a changing TV landscape across Europe.
The poll is open to advertisers, agencies, trading desks and DSPs. It should take no longer than 5 minutes to complete and asks about:
The deadline to participate has been extended to Friday 17th April!
Take the survey here