Interactive Advertising Bureau
12 March 2020

Xandr and IAB Europe buy-side Connected TV poll - take part now - deadline extended!

The consumption of TV is changing as users become more connected and devices proliferate. As a result, brands and planners need to consider investing more time in understanding shifts in behaviour and plan their spend around opportunities that can help reach these audiences.

Xandr in association with IAB Europe aims to understand the buy-side drivers, challenges and adoption of Connected TV advertising as a media buying option in a changing TV landscape across Europe. 

The poll is open to advertisers, agencies, trading desks and DSPs. It should take no longer than 5 minutes to complete and asks about:

  • Knowledge and understanding of Connected TV
  • Drivers and barriers for Connected TV advertising investment
  • Current and future Connected TV advertising investment levels

The deadline to participate has been extended to Friday 17th April!

Take the survey here

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