The year is just getting started, and we’re excited about what’s ahead. From February onwards, we’ll be bringing the industry together through a series of live, virtual events, webinars and trainings, designed to spark conversation, share fresh thinking, and tackle the topics shaping digital advertising today.
Across the coming months, we’ll dive into everything from Retail Media and Programmatic to Sustainability, measurement, and industry standards - with expert speakers, practical insights, and plenty of opportunities to ask questions and get involved.
All of our virtual events are free to attend and open to everyone, so keep reading to see what’s coming up and make sure you secure your place early.
Make 2026 your year to learn, grow, and stay ahead! Join our virtual March courses for hands-on insights, practical strategies, and expert guidance to master today’s fast-moving digital landscape.
Choose the course that suits your goals:
Retail Media Essentials - 10:30 - 12:30 CET Thursday, 5th March
This interactive course covers the core concepts you need to know: omnichannel Retail Media strategies, measurement standards, in-store opportunities, and the latest market trends. Perfect for those starting out or wanting to solidify their foundation.
Condensed Course on Environmental Sustainability in Digital Advertising - 10:30 - 13:30 CET Thursday 12th March
This focused, three-hour session delivers a compact yet powerful overview of sustainability in digital advertising. Topics include key environmental frameworks, carbon emissions across the ad ecosystem, and practical strategies to reduce your campaign’s carbon footprint. It’s perfect for professionals of all levels seeking actionable insights in a time-efficient format.
25th February I 12:00 PM CET
Digital advertising isn’t just clicks and impressions. It’s insights, strategy, and opportunity! Our new Attitudes to Digital Advertising Report digs into what stakeholders across Europe are thinking and prioritising this year.
Join us for a lively webinar with expert commentary and a fireside chat that uncovers trends in investment, media quality, and rising channels like CTV - giving you the inside track for your next move.
18 March | 11:00 AM CET
Retail Media investment is accelerating, but trust and transparent measurement now determine who wins. This webinar explores how our Retail Media Certification Programme is setting the benchmark for credible Retail & Commerce Media measurement. Hear perspectives from WPP Media and gain a practical walkthrough of the certification process from auditors ABC and CESP. Join to learn why certification matters for your business, how it builds confidence with buyers, and what it takes to get certified.
4th March I 11:00 AM CET
Sustainability is more than a buzzword. It’s something that should underpin how digital advertising operates every day. Our first Great Debate of 2026 brings the industry together to discuss where real progress is being made, what challenges remain, and how sustainability can be more consistently built into business decisions.
Hear insights from our State of Readiness report, join the conversation, and get inspired to take action this year.
21st April | 14:00 CET
Step into our Great Debate: Retail Media and immerse yourself in dynamic debates, interactive panels, and showcase sessions tackling the most pressing topics in Retail & Commerce Media. From programmatic advertising to AI-driven innovation, expect bold ideas, real industry perspectives, and a forward-looking view of where Retail Media is headed next.
Don’t just follow the conversation. Shape it.
29th April | 12:00 CET
Experience the future of programmatic like never before at our Virtual Programmatic Day - live debates, interactive sessions, and real-time audience engagement on supply chain transparency, in-app, DOOH, Audio, and other emerging channels.
Don’t miss it: Join online or in-person (more details coming soon) for this one-of-a-kind hybrid event!
30th September | Amsterdam
After a triumphant debut, our Retail Media Impact Summit is back on 30th September in Amsterdam, bringing together senior retailers, advertisers, and tech innovators for a day of bold ideas, expert-led discussions, and collaborative workshops.
While you wait for speaker announcements, make sure to watch last year’s highlights here.
If you’re interested in participation or sponsorship opportunities, contact us our Marketing & Events Director, Amy, at mazzola [at] iabeurope.eu.
If you are interested in becoming more involved in our upcoming events or exploring participation opportunities, please contact our Marketing & Events Director - Amy Mazzola at mazzola [@] iabeurope.eu. For organisations that are not yet members and would like to learn more about the benefits of joining IAB Europe, we can provide further information.
Join us as we Dare to Disrupt at our partner event, PMW Unlocked. From 3rd-4th March at the Business Design Centre in London, connect with 1,500+ leaders and hear from experts at Monzo, Amazon, Boots and many more. From AI-driven growth to next-gen brand building, this is your blueprint for a competitive 2026.
Secure your spot today!
Brands: Apply for your FREE pass here. Complimentary tickets are limited.
Agencies/MarTechs/Affiliates/Media Owners: Book now with our IAB Europe member discount code IABSPEIS1553 for an exclusive rate.
Register here - https://www.performancemarketingunlocked.com/book-your-place
We look forward to seeing you at one or more of our events in the coming weeks!
