Retail media is growing rapidly, as an increasing number of brands and retailers jump at the opportunity to transform the advertising landscape. Despite this, there are very few – if any – dedicated publications informing the industry, and celebrating the space.
Retail media ad spend (including Amazon) is set to surpass £5.5 billion in the UK in 2026 (source: IAB UK), with Europe-wide spend exceeding €22.3 billion (£18.7 billion) (source: IAB Europe).
These figures highlight the sheer scale of the space, but resources associated with it are scarce.
That’s why Retail Media Age has been launched – a community-focused publication, where both the industry’s leading voices and those just starting out can collaborate. The title will feature key news stories, interviews, and thought leadership, alongside research and a space for discussion and debate around key themes and topics.
The publication is backed by an advisory board, on which sits the likes of Rob Edwards (Arla), Alice Anson (Nectar360), Chris Mude (John Lewis), Jill Orr (Criteo), Jason Wescott (WPP Media), Marie-Clare Puffett (IAB Europe), Uche Ofili (SMG), and Ellie Prendergast (Co-op Media Network / Women in Retail Media).
Retail Media Age will officially launch on the afternoon of 10th September in London, as part of New Digital Age’s annual Foresight conference.
The ‘Welcome to the (new) Retail Media Age’ event will feature speakers including PayPal, ITV, Expedia, Trainline, and MiQ, and IAB Europe's very own Lauren Wakefield also adding her voice.
The event will kick off with an introduction to the title from its Editor, Tyrone Stewart, followed by a pair of panel discussions – ‘The Retail Media Revolution…’ and ‘... Goes Beyond Just Retail’ – before closing with a keynote.
The first panel will explore the reasons behind the retail media’s rapid growth, and discuss what its continued evolution will mean for the future of advertising.
Meanwhile, panel two will take a look at the wider world of commerce media and why the model should no longer be limited to retailers, and why a multi-vertical approach may be the way to deliver the best results for brands.
The launch event provides a natural follow-on from the “soft launch” of the publication at the Cannes Lions Festival of Creativity.
The New Digital Age and Retail Media Age event – in partnership with Epsilon – featured speakers including Lucia Mastromauro, VP of Advertising at Deliveroo; Ana Laura Zain, CMO at Pentaleap and Co-founder of Women in Retail Media Collective; Thibault Hennion, MD International Operations at Epsilon; Teresa Fusaro, Senior Director, Marketing Activation, Tech & Digital at Reckitt; Rosie Houston, MD for UK Retail Media Partnerships at SMG; and Laura Belchier, Head of Consumer Experience Brands at Amazon Ads UK.
‘Welcome to the (new) Retail Media Age’ event will no doubt provide similarly interesting insights into the world of retail and commerce media from more industry leaders. You can’t afford to miss it!
Join Retail Media Age on 10th September in London at the ‘Welcome to the (new) Retail Media Age’ event, and position yourself as one of the early leaders in this community.
