Interactive Advertising Bureau
09 March 2017

Press Release: Townsend Feehan, CEO of IAB Europe becomes EDAA Chair

Brussels, 9 March 2017 – We are pleased to announce that Townsend Feehan, CEO of IAB Europe, has been appointed the new Chair of the European Interactive Digital Advertising Alliance (EDAA). She takes over from out-going Chair, Nick Stringer, who steps down from the post after more than 3 years.

Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors.

Feehan said “The EDAA is at the very heart of an industry-wide, pan-European self-regulatory programme that enhances transparency and user-control of online behavioural advertising (OBA). I am proud to be assuming this role at EDAA, especially at this crucial legislative juncture in Europe, where self-regulation is called upon to play a critical role in ensuring European consumers have the confidence to exploit the rich potential of the Internet.”

Feehan assumed her position as EDAA chair on Wednesday, 8 March 2017.

For media enquiries, please contact:

Colombe Michaud
Senior Communications Manager, IAB Europe

Uzo Madu
EDAA Communications Coordinator
+32 2 213 4180

About IAB Europe

IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations. The online advertising Industry is estimated to account for over a million jobs in Europe and contribute over EUR 100 billion to European GDP, and acts as an incubator of high-end data analytics and other digital skills that can then be deployed in the wider economy.

About the EDAA

The European Interactive Digital Advertising Alliance (EDAA) is a non-profit organisation based in Brussels and is responsible for enacting key aspects of the Self-Regulatory Programme for Online Behavioural Advertising (OBA) across Europe since its launch in October 2012. EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the online consumer choice platform. EDAA is governed by EU-level organisations which make up the value chain of OBA within Europe and acts to ensure European consistency in approach. More information can be found at

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