Interactive Advertising Bureau
03 June 2025

The Future of Marketing Meets the Future of Media

This piece was authored by DMWF. For more information, email hello@digitalmaerketingwf.com or visit the DMWF LinkedIn page here.

This June, the global marketing community will gather at Olympia, London for one of the
most anticipated events in the industry calendar - DMWF Global 2025. Returning on 24th–25th
June
, the definitive event for senior leaders driving the future of marketing technology, will
bring together the brightest minds, biggest brands, and most forward-thinking professionals
from across the world to share ideas, spark innovation, and shape what’s next in digital
marketing and media.

DMWF Global has built its reputation on world-class content, strategic insight, and an
unrivalled speaker line-up. With over 2,500 senior marketing professionals, 90+ solution
providers
, and 150+ influential speakers, this year’s edition is set to be the largest and
most ambitious yet.

We’re particularly excited to share that IAB Europe will be taking to the stage as part of this
year’s comprehensive agenda.

Elevating the Conversation: IAB Europe Joins the Line-Up

Representing a vital voice in Europe’s digital advertising ecosystem, IAB Europe has
brought together the DMWF Panel: “The Future of Streaming: Overcoming Barriers to
Growth and Investment” on the Search, Media & Advertising track. Marie-Clare Puffett,
Industry Development & Insights Director at IAB Europe will also be moderating the insightful
panel!

As consumer behaviour continues to evolve and streaming becomes an increasingly central
part of the media landscape, this discussion will explore the key challenges and
opportunities facing publishers, advertisers, and platforms. From monetisation and
measurement to investment models and user expectations, the session promises to deliver
real insight for brands navigating the next wave of content consumption.

IAB Europe’s participation highlights the event’s commitment to not only showcasing
innovation but enabling deeper, strategic dialogue between marketers, media owners, and
technology leaders.

10 Tracks. 2 Days. Endless Insights.

DMWF Global 2025’s newly expanded conference agenda features 10 enhanced tracks,
each curated to reflect the industry’s most critical focus areas:

  • Data, CRM & Insights
  • Search, Media & Advertising
  • Digital Brand & Communication Strategy
  • Social Media & Community Marketing
  • Customer Experience, Email & Automation
  • Omnichannel Marketing & Personalisation
  • Digital Transformation & Leadership
  • Content & Video Marketing
  • Influencer, Creator & Affiliate Marketing
  • AI & Marketing Automation

Whether you’re looking to scale your automation efforts, transform your data strategy, or
explore the impact of AI on content personalisation, each session is designed to provide
actionable strategies that drive performance and long-term value.

Why Attend?

In an industry defined by constant evolution, DMWF Global is more than just a
conference - it’s an essential touchpoint for senior marketers seeking clarity, connection,
and competitive edge.

  • By registering for the Two Days All-Access Pass, attendees will gain:
  • Full access to all conference tracks and breakout sessions
  • Entry to the exhibition floor featuring 90+ martech providers
  • Use of the dedicated networking and event app
  • A place at the exclusive networking drinks party
  • Opportunities to meet speakers, sponsors, and fellow delegates face-to-face

And this isn’t just about hearing from the big names—though they’re certainly present. With speakers from Google, Microsoft, The Coca-Cola Company, LinkedIn, TikTok Shop, Unilever, Diageo, Amazon, Mars, and many more, you’ll gain direct insight into how the world’s most recognised brands are adapting and innovating in real-time. See the full speaker line-up here.

Be Part of the Conversation

We’re proud to partner with IAB Europe in shaping conversations that matter. As the digital advertising and marketing landscape continues to transform, it’s through events like DMWF Global that we come together to challenge thinking, share knowledge, and uncover the next wave of opportunity.

Whether you're in search, programmatic, content, data, or brand strategy—this event offers the strategic clarity and tactical inspiration needed to navigate change and lead with confidence.

Secure your place today and join us for a transformative two days of learning, insight, and real connection.

👉Register now
📄Explore the agenda

We look forward to seeing you in London this June.

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