That’s a Wrap! Check Out All of the Highlights From Interact 2025 in Brussels

From Brussels with clarity and purpose, Interact 2025 brought together the brightest minds in digital advertising for two days of inspiration, collaboration, and momentum-building. Held on 20th-21st May at the vibrant Nhow Hotel in Brussels, our flagship event gathered leaders from across Europe and beyond to tackle the big questions facing our industry today, and to find answers together.

Under the theme ‘Digital Skylight - Clarity and Purpose for 2025 and Beyond’, we explored the economic, technological, and societal shifts redefining the digital ecosystem. Through visionary keynotes, deep-dive discussions, and unmatched networking experiences, Interact 2025 set the stage for a future built on insight, innovation, and intentional growth.

Whether you joined us in person or are catching up now, this wrap-up captures the highlights, key moments, and standout sessions that defined this year’s event. Scroll down to explore event photos, video recaps, and on-stage insights in our Mainstage Morning, Interactive Workshops and Deep-Dive Masterclasses blog posts that lit the path forward for digital advertising in 2025 and beyond.

A big thank you to our sponsors, media partners, and our event host Joanna Burton for helping to make it a huge success.

Event Highlights & In-Depth Blogs:

• AdEx Benchmark 2024 Report - After an exciting welcome reception on 20th June, Interact 2025 opened on 21st June with a powerful data-driven start as our Chief Economist, Dr. Daniel Knapp, unveiled the top-line findings from our highly anticipated 2024 AdEx Benchmark Report. His presentation explored whether the digital advertising industry achieved growth in 2024, and if so, which markets and channels were the key drivers. The standout revelation? The European digital advertising market surpassed €100 billion for the first time, marking a major industry milestone. Get your copy of the report here. 

• Mainstage Morning: The day kicked off with keynote presentations from leaders both within and outside the industry, offering fresh perspectives on the forces shaping digital advertising. From the latest ad spend figures, and key brand and publisher perspectives on the results, to AI applications, reloading Retail Media and a trusted roadmap to the future, our keynote speakers covered it all. Check out the mainstage morning blog post here. 

• Inspiring and Informative Afternoon Workshops: The afternoon saw attendees break into dedicated workstreams, featuring four in-depth workshops and a series of masterclasses. Workshops included a look at the state of the nation when it comes to Retail Media, unlocking privacy innovation through Privacy Enhancing Technologies (PETs), what’s in store for the next generation of CTV and what’s hot and what’s not in measurement. Check out our workshop blog post here. 

• Expertise on Critical Topics Through Afternoon Masterclasses: Complementing the main agenda, our masterclasses focused on some of the most pressing topics in digital advertising, leaving attendees with actionable insights and key takeaways. Topics included balancing privacy and innovation, how to jump start your AI journey, the future of audience measurement in EU policy, the TCF in practice and how to drive down emissions in our industry. Check out our masterclass blog post here. 

If you’d like to know more about IAB Europe and the membership opportunities available to dive into these key topics and more, reach out to the team at communication [at] iabeurope.eu.