In recognition of International Women’s Day 2025, IAB Europe is celebrating the incredible women who help shape our organisation and industry. This year’s theme, ‘Accelerate Action’, reflects the drive, dedication, and leadership that fuel progress within our business and beyond.
Throughout March, we’re highlighting the diverse roles, experiences, and achievements of the women at IAB Europe.
Today, we’re welcoming Marie-Clare Puffett to the blog. Based in Northampton in the UK, Marie-Clare is our Industry Development & Insights Director, tasked with leading our industry engagement and initiatives within key work tracks such as Retail Media, as well as our research and insights outputs. Marie-Clare has been at IAB Europe for over 12 years and when she isn’t deeply involved in industry initiatives, she enjoys good thriller novels, walking her dog Teddy and spending time with her very active four-year-old daughter. Here’s what she has to say.
Q. In your view, how has the digital advertising industry evolved in terms of gender equality and diversity?
When I initially joined the industry, it was not uncommon to see all-male panels at industry events. Over the past 7-8 years, however, there has been a significant push from all sectors of the industry to ensure equal and diverse representation on panels. Nonetheless, I believe there is still progress to be made in achieving greater diversity in leadership roles within the industry.
Q. How do you stay motivated and inspired in a fast-evolving industry like digital advertising?
I find digital advertising a very inspiring industry to be in which keeps me motivated in itself. There are so many innovations happening and new products and services being developed across the industry and being able to represent lots of these companies as members makes it very exciting!
Q. What more can companies in our industry do to support and advance women in leadership roles?
Female-led networks like ‘Women in Retail Media’ or ‘Women in Programmatic’ are instrumental. They provide a collaborative platform where women can share insights, support each other, and find inspiration from those who have already paved the way. These networks can be a powerful motivator for women aiming for leadership roles, showcasing success stories and creating a sense of community.
I also think that mentorship programmes, whether within corporate structures or independently organised, play a crucial role in this ecosystem. They offer personalised guidance, help navigate career challenges, and provide role models who can offer invaluable advice and encouragement.
You can read more Q&A blogs from our 'Spotlighting the Women of IAB Europe' series here.
