Brussels, 2 May 2019 - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to announce the shortlist of finalists for their prestigious MIXX Awards Europe and IAB Europe Research Awards. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be announced at IAB Europe’s annual Interact conference in Warsaw, Poland on 4 June.
The 2019 MIXX Awards shortlisted companies include: Carat, Initiative, Havas Media Denmark, Mindshare Turkey, Ringier Axel Springer, Wavemaker Hungary with campaigns for brands including Aldi, Coca Cola, Kia, Nestle, PepsiCo, Radisson Hotel Group, Samsung, Unilever and Vodafone.
The 2019 Research Awards shortlisted companies include: BBC, Gemius, Havas Media, Kantar, MediaMetrie, Teads and United Internet Media.
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Chaired by Anna Lubowska, a Media and Marketing Business Consultant, the MIXX Awards Europe have 13 categories which are reviewed by a jury of leading industry experts. More information about the MIXX Awards Europe jury members can be found here.
Anna Lubowska, Chair of the Jury said: “Today marketers have a range of channels in which they can reach their target audiences. This brings with it challenges on deciding where to allocate advertising budgets. Celebrating the latest and greatest work, the MIXX Awards Europe highlight why digital is a necessary channel for all campaigns. The competition recognises these campaigns and the teams behind them achieving excellence in digital marketing. Winning a MIXX Awards Europe prize puts victors in the marketing spotlight.”
The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry. There are 8 categories including Consumer Attitudes & Behaviour and Research & Data Innovation. The Jury is chaired by Rene Lamsfuss, Chief Analytics Officer at Publicis Media DACH. More information about the Research Awards jury members can be found here.
Rene Lamsfuss, Chair of the Jury said: “The IAB Europe Research Awards have celebrated and showcased excellence in digital advertising research from across Europe for nearly ten years. Being shortlisted for a Research Award is an industry recognised achievement and I am pleased to have been able to review the breadth and depth of submissions this year.”
All winners will be announced at IAB Europe’s flagship digital advertising conference ‘Interact 2019’. The Grand Prix winner of the MIXX Awards will also have the opportunity to present their winning campaign during the conference. Over 600 Industry leaders from across Europe’s digital advertising ecosystem, including advertisers,publishers, agencies and technology companies, are expected to attend the conference on 4-5 June in Warsaw, Poland.
“Every year, Interact gathers the greatest digital minds to analyse emerging trends; discover technological breakthroughs and introduce best business practices. This year, as we have experienced some of the greatest political and regulatory change in our ‘digital’ lifetime, it’s the perfect opportunity to see how this will shape and grow our industry. We’re delighted to co-host the event with IAB Poland in Warsaw, welcoming visitors and celebrating the winners of The MIXX Awards Europe and IAB Europe Research Awards”. Townsend Feehan, CEO, IAB Europe.
Notes to editors
About IAB Europe:
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
Marie-Clare Puffett, Business Programmes Manager, IAB Europe – email@example.com