Sharpen Your Skills This Autumn: ‘Back-to-School’ Training with IAB Europe

As the summer draws to a close, it’s time to reset, refresh, and get ready for the season ahead. Just like heading back to school, September is the perfect moment to sharpen your knowledge and expand your expertise.

Our training courses are designed to give you the tools, insights, and confidence you need to excel in the ever-changing digital advertising landscape. From retail media to sustainability, our courses cover the essential skills to help you stay ahead.

Why Join IAB Europe Training this Autumn?

• Upskill for the new season: Re-engage your team after the summer and start the season with renewed focus and energy.
  
• Comprehensive learning: Explore the latest in Retail Media, Measurement Standards, and Sustainability, all essential for today’s professionals.
  
• Expert-led sessions: Learn from industry leaders and gain practical, actionable knowledge you can apply straight away.

Featured Courses

Upcoming Retail Media Training Courses - 25th September, Amsterdam

Following our Retail Media Impact Summit, we’re hosting two focused courses back-to-back in person in Amsterdam, designed to give you both the fundamentals and advanced measurement insights in one day.

Retail Media Essentials - 09:30 - 12:30 CET

This interactive course covers the core concepts you need to know: omnichannel Retail Media strategies, measurement standards, in-store opportunities, and the latest market trends. Perfect for those starting out or wanting to solidify their foundation.

Find out more here.

Retail & Commerce Media Measurement Deep-Dive - 13:00 - 15:00 CET

Take a deep dive into Retail Media measurement with this session, exploring key metrics, frameworks, data privacy considerations, and the biggest industry challenges. Ideal for professionals ready to boost their measurement expertise.

Find out more here.

Attend both courses to gain a comprehensive view of the Retail Media landscape in just one day! 

Upcoming Sustainability Training Courses 

Environmental Sustainability in Digital Advertising - 14th - 17th October - 16:00 - 18:00 CET Daily 

This five-session online course will equip professionals to integrate sustainability into digital advertising. You’ll gain:

• A solid framework on carbon emissions and environmental standards
• Practical measurement tools for quantifying digital ad footprints
• Strategies to increase operational efficiency with minimal environmental impact
• A closing live Q&A to consolidate learnings and review IAB Europe’s resources

Delivered in a U.S.-friendly time zone, it’s ideal for media buyers, ESG leads, and ad tech professionals looking to embed sustainable practices into their work.

Condensed Course on Environmental Sustainability in Digital Advertising - 10:30 - 13:30 CET

This focused, half‑day session delivers a compact yet powerful overview of sustainability in digital advertising. Topics include key environmental frameworks, carbon emissions across the ad ecosystem, and practical strategies to reduce your campaign’s carbon footprint. It’s perfect for professionals of all levels seeking actionable insights in a time-efficient format.

Ready to Upskill?

This autumn, don’t just go back to work, go back to school. Whether you’re refreshing your expertise, formalising best practices, or deepening your understanding of critical topics, our training programme will set you up for success.

Find out more here and secure your space today.