Interactive Advertising Bureau
09 June 2025

Retail & Commerce Media Insights: Check Out Our Q&A Blogs with Industry Experts

Retail Media continues to grow at pace, and has become an essential part of the advertising ecosystem. In 2024 alone, Retail Media recorded 22.2% growth in Europe, highlighting its increasing strategic importance for both retailers and brands. As this momentum builds, industry players are seeking clarity on best practices, measurement, activation, and innovation.

To support this, our Retail & Commerce Media Committee has worked on a series of Q&A blogs, featuring insights from committee members, who are experts from across the retail media value chain. These blogs explore practical challenges, emerging trends, and strategic guidance for both new and seasoned players in the space.

Check them out below:

  • Retail Media: What the Buy-side is Looking For - Insights on what brands and agencies want. From streamlined workflows and self-serve tools to greater transparency, standardised measurement, and innovations that connect the full customer journey.
  • Using Retailer Data Across Other Channels - This blog dives into the utilisation of retailer data, how it can be used across other media channels, and how the insights can enable brands to sharpen their advertising campaigns. 
  • How to Revolutionise Retail Media Networks - From harnessing the power of AI and machine learning to leveraging data-driven insights, this blog uncovers how forward-thinking retailers can transform their media networks for maximum impact.

You can discover more about IAB Europe’s Retail & Commerce Media initiatives and work here. To learn more about membership opportunities and how you can get involved, connect with Marie-Clare Puffett at puffett [at] iabeurope.eu.

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