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IAB Europe Report: The Smart Shopper Snapshot

This new report from IAB Europe on shopping trends across Europe reveals:

  • How Europeans find out about products and their research behaviour
  • What role different connected devices play a role on the consumer purchase decision process
  • How Europeans purchase products
  • Recommendations for how marketers can reach consumers at key decision-making moments

About the Consumer Barometer

The Consumer Barometer is a free tool that delivers consumer insights to support planning and decision-making in a fast changing digital landscape. The tool has been developed by TNS in partnership with Google, Hive and IAB Europe.

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