Teads report: The impact of premium editorial context on mobile video ad performance
The results were truly exciting – the research found that users scroll more in social feeds, but spend less time engaging in the content and that 23% of users are more likely to read content within premium articles vs. in social feeds. One of the most interesting takeaways was where eyes were on skippable pre-roll: nearly 9/10 of users viewed the skip button within skippable pre-roll, while 3 in 4 users skip these ads.
Read more about this research on the Teads website or contact firstname.lastname@example.org for more information.
Download the report below.