Integral Ad Science has just launched the H2 2018 UK Media Quality Report, a report providing the latest benchmarks for viewability, time-in-view, brand safety, and ad fraud across digital environments and channels in the UK. Based on the analysis of hundreds of billions of UK impressions, this report provides advertisers and publishers with a clear overview and benchmark for the quality of digital media in the UK market.
Similar reports were launched for the French and German markets in the past week as well. You can download them below.
