This study, which has been carried out annually by IAB Spain since 2002, has as its main objective to provide the digital advertising industry with a report on media buying trends and to give an
investment figure.
This study is carried out on the basis of data provided by media agencies. These data have been compiled following a strict confidentiality agreement signed by PwC with the participants of the study.
PwC aggregated the data provided by the study participants. This aggregated information has been provided to IAB for its treatment and analysis. It was made available here.
