IAB Europe Webinar Recording: Building more Meaningful Consumer Relationships with Online Native Advertising

You can watch the recording of the first webinar entitled Building more Meaningful Consumer Relationships with Online Native Advertising below.

This webinar provides insight into how native advertising enables both publishers and advertisers to build more meaningful consumer relationships. It also outlines the key stakeholders involved in native advertising and content marketing and their key roles and responsibilities. This is the first in a series of three webinars on Native Advertising and Content Marketing. The recordings of the two other seminars in this series are available here (Key Operational Considerations for Native Advertising and Content Marketing) and here (The Native Advertising and Content Marketing landscape across Europe).

The speakers were:

  • Eloise Smart, Global Director Brand Strategy, BBC Storyworks
  • Libby Wright, Worldwide Content Lead, MediaCom

Watch the webinar here.

Download the deck below.

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