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Blog

IAB Europe 2015 Research Award Winners

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative research projects and the teams behind them.

Two webinars have been hosted to showcase the winning case studies, the recordings can be accessed here:
Ad Effectiveness and Cross-Device
Multi-Screen Behaviour and Media Planning

The winning case studies can be downloaded below:

Brand Advertising Effectiveness: Ekstra Bladet – Pioneering datafusion leads to ground breaking results

Consumer Attitudes and Behaviour:
GIK – Best for planning 2014 – 360° market media study

Mobile
: Sky Media and Havas Media Group – Mobilizing the facts – using a cutting-edge method to measure the effectiveness of mobile

Video
: Brand Science – Cross Screen Planning (CSP) tool

Social Media
: Facebook and GfK – GfK-Facebook Data Link

Multi-Screen
: United Internet Media – Multi Screen – A Peek Into The Living Room

Audience Measurement
: Gemius – Behavioural Panel Synthesis™ (BPS™) – A New Horizon to Cross-Platform Measurement

Best use of Research Budget: IAB UK – Content and Native Consumer Research

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