BVDW report: Online sales study of the Circle of Online Marketers (OVK)
An analysis of ROI and sales performance of online advertising on the basis of individual marketing mix modeling and database analysis.
Background and motivation
Advertising market: Uncertainty regarding sales effect and with it efficiency (ROI) of online advertising.
OVK, Circle of Online Marketers: Analysis of the offline sales effect of online advertising in general and in particular online display.
Focus for evaluating: Gross online ROI based on the sales performance.
You can read or download the study below.