Interactive Advertising Bureau
09 April 2019

Real media event for real media people, no celebrity bulls**t…

Global Media Directors and Chief Marketing Officers from brands including Unilever, P&G, Mars, VW, F1, L’Oreal and GSK will be taking to the stage at this year’s Festival of Media Global event
in Rome from 21-23 May

Disability; social impact; complexities of the new media eco-system; inhousing v outsourcing; using movies to understand storytelling; transparency; mental health; the personal brand; esports; the role of the global media director in 2019; protecting the media eco-system and purposefulness are all subjects being discussed as part of the content programme.

This content programme is part of the experiential overview of the entire event, which will see the return of its catwalk stage and three immersive zones all filled with sessions focused on the media and marketing knowledge gaps of the world’s biggest spending and most influential brands.

This is complemented by the inclusive nature of the event, which has even seen it move days – Monday and Tuesday to Wednesday and Thursday - to ensure it is not hard for single parents to attend this year, while three juries and the speaker line up are fully representative of society. The event will also be offering eight lucky delegates a 45-minute professional coaching session during the duration of the event.

Once again just over half of the audience will be brands with both P&G and VW bringing their global media and marketing teams to the Festival to discover new initiatives, learn and engage over the two days of the event by having one on one meetings with media owners and tech companies and immersing themselves in the content, while more than 70% of the speakers will be from global advertisers.

There will also be a number of firsts with data, ideas and research being launched throughout the festival.

To be part of this unique experience make sure you take your place at Festival of Media Global

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