Our Interact 2025 speaker Q&A series continues, and this time we're spotlighting Privacy Enhancing Technologies (PETs).
Recorded live at Interact 2025 in Brussels on 21st May, Sebastian shares his expert perspective on the growing relevance of Privacy Enhancing Technologies (PETs) and why they’re quickly becoming a cornerstone of the evolving digital ecosystem.
From the challenges of maintaining performance while respecting user privacy, to the collaborative innovation required to make PETs work at scale, this candid conversation highlights the strategic importance of PETs and how they can help future-proof advertising practices in Europe and beyond.
Whether you're a publisher, brand, or tech provider, this is a must-watch for anyone navigating the transition to a more privacy-conscious space.
Our Interact 2025 conference, held on 20th–21st May at nHow Brussels, brought together Europe’s digital advertising community for two days of big ideas and bold discussions.
Under the theme ‘Digital Skylight - Clarity and Purpose for 2025 and Beyond’, the event covered everything from policy and sustainability to programmatic, Retail Media, and more, all designed to equip the industry with the insights needed for the year ahead.
👉 Watch the event highlights here
👉 Catch up on our Q&A with Dr. Daniel Knapp here
👉 Catch up on our Q&A with Magnite here
👉 Catch up on our Q&A with WPP Media here
