In this wrap up post, our Public Policy & Communications Officer, Nina Hamann, shares a year-in-review from the policy team that brings our advocacy work to life. From key political meetings in Brussels to new events, Nina highlights the moments, milestones, and impact that defined our policy agenda this year.
Just like your popular year-in-music recap, our Policy Wrapped 2025 turns our advocacy numbers into a story worth celebrating! This year, we streamed our voice across Brussels, securing 15 meetings with European Parliament staff, Commission officials, and other stakeholders, amplifying industry perspectives where it mattered most. A big hit here was our high-level political meeting with Justice Commissioner Michael McGrath.
We wrote our way through the policy playlist with 48 letters, position papers and formal responses to consultations, analyses and public statements on the EU’s digital rulebook.
Our top tracks included proactive engagement on the Digital Services Act, particularly on a potential code of conduct on online ads, the Digital Fairness Act, and GDPR procedural regulation, ensuring the voice of the digital advertising industry is heard.
We also celebrated two newcomers this year. We launched our very first consumer study on consumer attitudes towards personalised advertising, and hosted the first Advertising Horizons event in Brussels, bringing together policymakers, industry and other stakeholders.
From first chord to final refrain, Policy Wrapped 2025 shows a year of advocacy hits, steady beats of collaboration, and a crescendo of impact. Stay tuned for next year!
