With Interact 2025 just over a week away, we’re continuing to shine a spotlight on some of the must-attend sessions from this year’s agenda. This time we’re turning our attention to Policy.
Taking place on 20th-21st May 2025 at nHow Brussels in Belgium, Interact is the conference that brings leaders from across the digital advertising ecosystem together, all under one roof. With a central theme of ‘Digital Skylight – Clarity and Purpose for 2025 and Beyond’, this year’s event will explore how our industry can navigate a fast-changing landscape shaped by economic uncertainty, regulatory shifts, and technological advancements.
Find out more about the event here, and discover what to expect on the topic of Policy at the event below.
Afternoon Masterclass - Regulatory Framework on Digital Advertising: Balancing Privacy and Innovation
Joining the afternoon masterclass agenda, our deep-dive policy session will explore one of the most urgent questions facing our industry - how can we uphold user privacy while enabling the innovation and growth needed to keep Europe competitive?
Moderated by Daphne Van Doorn, Head of EU Affairs at BVDW, the session will bring together a powerhouse panel of experts from across the ecosystem:
Max Schrems, Founder, NOYB
Chris Hydak, Assistant General Counsel, Privacy and Regulatory Affairs, Microsoft
Dr. Sachiko Scheuing, European Privacy & AI Governance Officer, Acxiom
Miguel Valle del Olmo, Attaché for Digital Matters, Spanish Permanent Representation to the EU
This discussion comes at a pivotal time. The European Commission’s 2025 work programme signals a renewed focus on regulatory simplification aimed at boosting European competitiveness. With the withdrawal of the draft ePrivacy Regulation and the upcoming Digital Fairness Act, alongside efforts to streamline and potentially consolidate the digital acquis under a new European Data Union Strategy, the future direction of privacy and digital advertising regulation is once again in the spotlight.
Plus, the Commission has announced plans for a targeted reform of the GDPR, scheduled for 21st May - the very date of our session.
Key topics up for debate will include:
This session is just one of many insightful discussions happening at Interact 2025, with expert voices from across the digital advertising ecosystem coming together to dive into and debate some of the hottest topics of today.
Don’t Miss Interact 2025
Interact 2025 isn’t just about those in-depth sessions; it’s also the place to connect, collaborate, and build the future together. With a packed agenda that also includes the release of the AdEx Benchmark Results, deep-dive discussions, and evening networking events, this is an event not to be missed.
Don’t Miss Out on Our Limited Time Offer for 20% Off:
Use code iab20eu at checkout and get 20% off your ticket – offer valid for a short time only!
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