Interactive Advertising Bureau
30 January 2025

Performance Marketing Unlocked 2025: A Must-Attend Event for Performance Marketers 

IAB Europe is thrilled to announce our media partnership with Performance Marketing World: Unlocked 2025, the premier event for marketers looking to harness the latest innovations in performance-driven strategies. Taking place across two dynamic days, this year’s event promises to deliver cutting-edge insights, inspiring speakers, and unparalleled networking opportunities for marketing professionals across industries.

As part of our collaboration, IAB Europe is proud to host the E-commerce Stage, a dedicated stream set to address the rapidly evolving world of e-commerce and retail media. 

Here’s why you should secure your spot at Performance Marketing World: Unlocked 2025 and what to expect from this exciting event…

Elevating Performance Marketing to New Heights

Performance Marketing World: Unlocked 2025 sets itself apart by rewriting the ‘rules’ of performance marketing. The event focuses on how marketers can measure and optimise their campaigns, with a growing emphasis on creative and brand elements, as the field continues to evolve. With 6+ stages, over two days, and an exclusive after-party, this is more than just a conference - it’s a full-blown marketing experience.

Attendees will have the opportunity to engage with over 70% brand representation, including fast-growth names like Wild and Tony’s Chocolonely, and industry giants such as Apple, Disney, and Microsoft. The event also features a mix of legendary speakers and rising stars, creating a vibrant, diverse program designed to inspire and educate.

Introducing the E-commerce Stream

In partnership with Performance Marketing Unlocked, IAB Europe is delighted to present the E-commerce Stage. This dedicated stage will delve into the latest strategies shaping the e-commerce landscape, offering actionable insights for brands, retailers, and agencies alike. Key themes include:

  • Retail Media: Understand the growth of retail media and its impact on the marketing landscape. Speakers like Laura Thomas from Unilever will delve into the role of first-party data, closed-loop attribution, and precision targeting in shaping successful campaigns.
  • Walled Gardens: Learn how to navigate the complexities of data barriers, unlocking valuable retailer insights and using AI to enhance targeting precision.
  • Community-Driven Sales: Explore how building and nurturing a loyal community can significantly drive conversions and foster long-term customer relationships. Lavinia Fanti from The Beauty Crop will discuss strategies for turning customers into brand advocates.
  • Cross-Border Strategies: Discover how to optimise your digital presence in global markets, focusing on building a global brand identity, local search optimisation, and leveraging social media for engagement.
  • Diversifying Performance Marketing Channels: Hear from industry experts on the importance of a multi-channel approach to maximise efficiency and ROI.
  • Future Trends: Stay ahead of the curve with insights into emerging technologies, such as AI, machine learning, and data-driven strategies, that will shape the future of e-commerce marketing.

The E-commerce Stream offers attendees the opportunity to hear directly from award-winning marketers, retail pioneers, and innovative brands. It’s a can’t-miss opportunity to stay ahead of the curve in an ever-changing industry.

Spotlight on Keynote Speakers

Performance Marketing Unlocked 2025 boasts a stellar lineup of speakers, featuring some of the brightest minds and boldest voices in the industry:

  • Les Binet, a world-renowned expert on marketing effectiveness, will deliver a keynote unlike anything he’s ever done before, challenging assumptions about the intersection of brand and performance marketing.
  • Sophie Miller, founder of Pretty Little Marketer, will join a panel discussion on marketing across generations, bringing fresh perspectives from her vibrant LinkedIn community of over 550,000 followers.
  • Jordan Schwazenberger, CEO of Sidemen, Europe’s biggest YouTube group, will share their journey from content creators to global sensations.
  • Dr. Grace Kite, will provide insights into retail media, offering attendees practical advice to make data-driven decisions.

These headliners are joined by a host of other speakers, including rising stars and established leaders from across the marketing spectrum.

Networking and Immersive Experiences

Performance Marketing Unlocked 2025 isn’t just about learning—it’s about connecting. With immersive activations and experiences throughout the venue, the event promises an engaging and enjoyable atmosphere for making meaningful connections.

Why You Should Attend

Whether you’re an e-commerce marketer, agency professional, or brand leader, Performance Marketing Unlocked 2025 offers something for everyone. From actionable insights on paid media and influencer marketing to deep dives into AI, culture, and creativity, the agenda is packed with valuable takeaways.

Get Your Tickets Today

Tickets for Performance Marketing Unlocked 2025 are now available, with options for agencies, suppliers, influencers, and affiliates. Visit performancemarketingworldunlocked.com to secure your place at the must-attend marketing event of the year. We’ll see you there!

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