Interactive Advertising Bureau
18 June 2024

Participate in Our 10th Annual Attitudes to Programmatic Advertising Survey!

The 10th annual edition of our Attitudes to Programmatic Advertising survey is now open!

Take part in the survey here

As a valued member of the digital advertising world, your input is crucial in helping us to understand the current state of programmatic adoption across Europe. Whether you're an Advertiser, Agency, Ad Tech company, or Publisher, we invite you to take part in the survey to share your thoughts. 

Over the past decade, our Attitudes to Programmatic survey has captured invaluable insights from industry leaders managing significant volumes of advertising supply and demand. This year, we aim to build on this tradition by gathering even more perspectives from professionals (like you) to gain a comprehensive understanding of the current programmatic landscape.

By participating, you will contribute valuable insights on critical areas such as:

  • Usage of Programmatic for Different Formats: Trends in display, mobile, and video advertising.
  • Drivers and Barriers: Key factors influencing programmatic investment.
  • Operational Models: The various models employed in programmatic advertising today.
  • Measurement and Data Strategy: Effective measurement and data strategies.
  • Future of Programmatic Investment: Upcoming trends and predictions.

Your input is crucial in helping us to understand and shape the future trajectory of programmatic advertising in Europe. 

Participating in the survey will take only 10 minutes and answers will be treated strictly confidentially. 

We will share the full results in Q3 through a series of industry presentations and a dedicated report.

The deadline to take part is Friday 26th July. 

Take part in the survey here.

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