On the 10th & 11th October, IAB Europe hosted its second Network Next event of 2019. Exclusively for leaders of National IABs from across Europe, the aim of the event is to share best practices, discuss the latest industry trends and challenges and collaborate on future European-level initiatives and projects.
Representatives from 24 National IABs met in Berlin for an agenda packed two days. Kicking off with IAB Europe’s Chief Economist Daniel Knapp, delegates were given an insight into industry growth areas. The first headline of ‘New growth does not come from hype and obscure language’ set the session up well to show Daniel’s predictions that future growth will be unlocked from old and new media, notably ‘new’ TV, Audio and Out-of-Home’.
Case studies, new standards and code of conducts from different National IABs were presented throughout the two days, with accompanying working group sessions so delegates could discuss and debate new initiatives including IAB Poland’s Programmatic Code of Conduct, IAB Italy’s Quality & Transparency Initiative and IAB UK’s DTC member engagement. IAB Europe’s CEO Townsend Feehan and team gave updates on the Transparency & Consent Framework, the latest policy developments, committee activities and upcoming events and membership activities.
A big thank you to BVDW for hosting all delegates in Berlin. They presented a fantastic opportunity to see both old and new Berlin and the schnitzel dinner and German beer were welcomed by all!