Mutlu Dogus Yildirim has a broad experience with online advertising, software engineering, product management and business development. He has worked at companies like SONY, and started his own purely-programmatic advertising agency in 2016. He is one of the pioneers of programmatic advertising in Turkish market, having deep knowledge on sell-side and buy-side of the ecosystem. He can speak Turkish, English and German. Originally computer engineer, he holds an MBA degree from Imperial College London, where he worked on “The Impacts of Data on the Online Advertising Industry” as graduation project.